High end fashion has always been at the height of the reason that trends come into circulation and although I love to watch New York Fashion Week and the host of other industry spotlight fashion events throughout the year, I do sometimes think that as fashion lovers we can be guided towards particular looks and trends based on subliminal messages that we are subjected to, even if the brands don’t intentionally mean to.
It comes as no surprise that brands across the world are being ‘called out’ for their decisions to use skinny models for both catwalk events and photoshoots, with Selfridges & Co knowing this only too well after they recently had an email advert cleared of just that.
While it seems all of the misplaced anger seems to point towards the brand on some occasions, it does raise the question whether we are still to really understand what fashion and the trends that we follow are really devised from, I mean do you look at a dress and instantly just think that the model could do with having a meal? I know I don’t.
The fashion world is one of those places where while many of those that truly enjoy it have spent years studying it, the majority of us are solely driven by our own mindset and for those that look to be different, personality.
I am not a size zero figure, I don’t have the fuller hour glass figure and I certainly aren’t about to measure in as a 6ft beauty with legs as long as our desire to get our hands on the latest must have couture but one thing I am is happy. I am happy in the body that I am in and make sure that I try to show that whatever I wear.
Shaking off the stereotypes
This has to be one of the most commonly used arguments used against the bigger brands whenever it seems they are subjected to their latest backlash for using a model that may look like she skipped lunch, but as much as I like to think that I have a strong feeling against the modelling industry that could potentially allow this to happen, I don’t conform to these so called stereotypes that many claim to exist.
I am yet to read a fashion article that states that you have to achieve a particular figure to wear a style or garment and unlike some of the less secure women across the world, I never look at a model and think that to be ‘perfect’ I have to look exactly like her, ever.
How many times do you hear of women getting angry about a footwear model and the fact that she is being showcased with skinny legs? Hardly ever.
The fact is that for someone like me, who does have skinny calves, it becomes a problem for when I am looking to buy the latest boots as it seems that we can often be overlooked for the more ‘standard’ or ‘normal’ width calves, occasionally even been offered the odd wide calves option.
While it makes looking for footwear harder, I don’t take to the press to call out the likes of Gucci, LV or even the likes of Office about the options that they have, I just accept it and deal with the body shape that I was given, instead turning my searches to sites that might give me a helping hand of where to begin my search for fashion boots.
Are Brands The Cause of Stereotyping in The Fashion World?
Now I knew that at the time of writing this article, it would more than likely spark some sort of discussion and so at this point I think that it is important for me to point out that all of the thoughts in this article are mine and not that of anyone else.
That said, no I don’t think that brands create the stereotypical categories that seem to hear about driving women into insane diets and decisions that can impact their own health and appearance, we as a collective somewhere down the line do.
While some brands continue to try to work with the whole ‘body beautiful’ message no matter what your size or age, for example Calvin Klein rolled out their latest underwear ad with women aged up to 70 years of age, the industry is trying.
Maybe if as a collective we could figure out a way to help insecure men and women to accept their own beauty, we would be able to kill the stereotypical onslaught that seems to be brought forward from the past and has no place in modern society.